Field notes
Stories, craft, and process notes.
Behind-the-scenes thinking on illustration, comics, motion, and the work that makes them land.
processstoryboardingcraft
Why we draw before we write
Storyboards aren't a side step on the way to a script — they're how we find the story in the first place. Here's how we use rough drawing as a thinking tool.
Sadiq Shah·
brandidentitydesign-systems
Building a visual identity that doesn't age out in 3 years
Brand systems rot when they chase trends. Here's how we design identities that still look intentional after five seasonal trend cycles.
Sadiq Shah·
processillustrationclient
The fastest way to brief an illustration project
If you've ever sent five rounds of revisions and still gotten something wrong, the brief was the problem. Here's the format we wish every client used.
Sadiq Shah·
formatscomicsmotion
Comics vs motion: when each format works
If you're picking between a comic series and a motion piece for the same story, you're probably picking based on production cost — and missing the point.
Aiman R.·
character-designillustrationcraft
What makes character design feel alive (vs just rendered)
There's a specific gap between a 'well-rendered character' and one that feels like a person. Here are the five tells we look for when we judge our own work.
Kabir Z.·